More revenue. More data. Less lock-in.
Vimeo OTT wrote the white-label OTT playbook over a decade. Hiway rebuilt it around the link rather than the app, with 90% of every sale retained from day one.
Vimeo OTT is a capable white-label OTT platform, and it is priced as one. Monthly tiers, with a revenue share on top. Hiway is built for direct selling instead. SmartLinks post anywhere, you keep 90% of every sale, and syndication to any destination you bring is included rather than an add-on.
| Feature | Hiway | Vimeo OTT |
|---|---|---|
| Revenue retained | You keep 90% of every sale | Monthly tier plus a revenue share on sales |
| Hiway fee | 10% on pay-per-view | Varies by plan tier |
| Payouts | Real time, into your own Stripe account | Platform-scheduled payout cycle |
| Direct-to-fan SmartLinks | Core feature, any URL, any channel | Needs a hosted site or white-label app |
| Connected-TV apps | Not the focus, links and embeds instead | Strong, Roku, Fire TV and Apple TV |
| Syndication channels | Open destination list, bring your own deals | Limited, most channels need separate deals |
| Forensic watermarking | Included on every paid plan | Enterprise tiers |
| Live streaming | Ticketed live plus instant VOD, built in | A separate Vimeo product |
| Audience data | A CRM you own, exports to CSV any time | Limited export on lower plans |
| Getting started | Permanent free account, live in under an hour | Minimum monthly commitment |
Vimeo OTT is the stronger buy if a branded subscription app on Roku, Fire TV and Apple TV is the whole plan. It has shipped those apps for a decade and that maturity is real. If connected TV is where your viewers already are, that is what it was built for.
Hiway suits you when most sales start with a link rather than an app. You keep 90% of every sale. Payouts run in real time through your own Stripe account, and every viewer lands in a CRM you own. Plans start at £12 a month, and the free account never expires.
Plenty of teams run both for a while, because nothing on Hiway is exclusive and there is no minimum term. Put one title behind a Hiway SmartLink and leave your Vimeo OTT storefront exactly as it is. Compare the two on real numbers, not on a feature grid.
Hiway takes 10% on pay-per-view. That rate is not a launch offer.
The viewer pays and your share lands in your own Stripe account. No monthly statement, no 90 day wait.
One URL works in a bio, an email footer or a QR code on a poster. No app store stands in the way.
Every viewer lands in a CRM you own. Export it to CSV whenever you like, including the day you leave.
Ticketed live with instant VOD afterwards, on the same link and the same plan. Nothing to bolt on.
Forensic watermarking for screeners sits in every paid plan rather than behind an enterprise quote.
Moving a catalogue sounds heavier than it is. The work is files and lists, and most teams are selling again inside a week.
The free account is permanent. It gives you 5 GB and one piece of media. Run a real title through the whole flow before you pay.
Payouts go to your Stripe account, not to ours. Money from a sale arrives in real time, so there is nothing to reconcile at the end of the month.
You upload the same master files you gave Vimeo OTT. Transcoding starts on its own and large files push in the background while you carry on.
Export your subscriber and buyer list, then import it. Every viewer after that lands in a CRM you own and export to CSV whenever you want it.
Your Vimeo OTT account can stay live throughout. Point one title at a Hiway SmartLink, watch what it earns, then move the rest when you are satisfied.
For most independent sellers, yes. Hiway plans start at £12 a month and take 10% of pay-per-view sales. Vimeo OTT prices on monthly tiers with a revenue share on top. Compare on what reaches your bank rather than on the headline fee.
Yes. You re-upload your master files and import your buyer list, which usually takes days rather than weeks. Your Vimeo OTT storefront can stay live while you test, because nothing on Hiway is exclusive. We will help plan the move on a demo call.
Not quite. Vimeo OTT has a longer track record with branded apps on connected TV, and that is genuinely its strength. Hiway is built around links, secure screeners, ticketed live and syndication, with a CRM you own. Which list matters depends on where your sales start.
You keep 90% of every sale. Hiway takes 10% on pay-per-view. Payouts run in real time through your own Stripe account. There is no quarterly statement and no 90 day wait.
We will help migrate your catalogue and your audience. Book a demo to see how it works.
