Comparison

Hiway vs Eventive: festival-strong, built for year-round

Festival-strong. Built for year-round.

Eventive solved the festival screening problem. Hiway solves it too, plus the eleven other months when the festival is dormant and your audience is still watching.

Start free
In short

Eventive is built around the festival edition, and it is very good at that. Hiway covers the event too, then keeps selling once it closes. SmartLinks for late buyers, syndication to partners, and a community CRM you own. Several festivals run both, using Hiway for the eleven non-festival months.

Hiway vs Eventive, side by side

Hiway compared with Eventive on revenue, payouts, features and audience data
FeatureHiwayEventive
Festival programme toolingTimed programmes, bundles, jury accessDeep, the strongest option for event-first festivals
Passes and in-person ticketingVirtual and hybrid focusFull in-person and hybrid support
Year-round sellingCore, SmartLinks, VOD sales, syndicationLimited, the product is event-centric
Direct-to-fan SmartLinksIncludedNot a first-class feature
Syndication to partnersAny destination you bring, from one uploadNot supported
Revenue retainedYou keep 90% of every saleVaries by agreement and transaction type
PayoutsReal time, into your own Stripe accountSettled after the event window
Forensic watermarkingIncluded on every paid planAvailable
Audience dataA CRM you own, exports to CSV any timeLimited export
Best fitA festival that sells all yearFestival-first organisations

Who each one is for

When Eventive is the better choice

Eventive is built for festivals and it shows in the detail. Programme scheduling, passes, bundles and the in-person side of an edition are its home ground. It handles the awkward parts of a hybrid festival properly. If your organisation exists for one event a year, and the quiet months really are quiet, Eventive fits that shape well.

When Hiway is the better choice

Hiway suits a festival that wants to earn between editions. The catalogue that ran your programme keeps selling through SmartLinks. Every attendee lands in a CRM you own. You keep 90% of every sale, paid in real time. Plans start at £12 a month.

Plenty of festivals run both, and that is a reasonable answer rather than a fudge. Eventive for the event weeks. Hiway for the catalogue, the rest of the calendar and the audience list that would otherwise go cold.

Where Hiway is different

Earn between editions

The same catalogue that ran your programme keeps selling for the next eleven months, on the same platform.

SmartLinks for late buyers

Your programme has closed but a festival-goer still wants to watch. One link, one ticket, the same revenue.

Catalogue value after the festival

Festival-funded films go direct to fans, then syndicate to partner platforms. One upload, continued income.

You keep 90%

Flat and predictable. 10% on pay-per-view, with no per-transaction reconciliation.

Own your festival audience

Every attendee, ticket and view sits in a CRM you own and can export to CSV at any time.

What adding Hiway involves

Most festivals arrive here just after an edition closes, holding a catalogue and an audience list with no plan for either.

  1. Start with the catalogue

    Upload the titles you still hold rights to. Set price, window and territory for each film, and change any of it later without a renegotiation.

  2. Import the attendee list

    Bring in the audience your last edition earned. Every viewer after that lands in a CRM you own and export to CSV whenever you want it.

  3. Open year-round SmartLinks

    One link per title, shareable anywhere. Someone who missed the programme can still watch it in March, and you still get paid.

  4. Plan the next edition

    Screener Rooms handle jury and press access with forensic watermarking. Ticketed live covers the Q and A nights, with the recording on sale straight after.

None of this requires touching your festival platform. Nothing on Hiway is exclusive and there is no minimum term, so the edition can run exactly where it runs today.

Questions

Hiway vs Eventive questions

Does Hiway do everything Eventive does?

Not everything. Eventive is stronger on the machinery of a festival edition, particularly passes, scheduling and in-person ticketing. Hiway covers virtual screenings, ticketed live, screeners and year-round selling. Several festivals run Eventive for the event and Hiway for the other eleven months.

Is Hiway cheaper than Eventive?

For year-round selling, usually. Hiway plans start at £12 a month, and Hiway takes 10% on pay-per-view. Eventive prices by agreement and transaction type, so the honest answer is to compare both against your own ticket numbers.

Can we use Hiway alongside our festival platform?

Yes. Nothing on Hiway is exclusive and there is no minimum term. Run your edition where you run it today. Use Hiway for the catalogue, the late buyers and the audience list in between.

Who owns the audience data?

You do. Every attendee, ticket and view lands in a CRM you own, and it exports to CSV whenever you ask for it. That list is the asset a festival usually loses at the end of each edition, and it is the one worth keeping.

Bring your festival year-round on Hiway.

Book a demo and we will walk through your festival flow and the eleven months around it.

Start free