90%Revenue retained

Syndication: partners sell it, you keep control

Give a partner, platform or influencer their own licensed link and set their cut. One upload reaches every destination you bring. The master never moves, and the money splits itself at the point of sale.

  • One upload, many licensed destinations
  • Windowing, territory and price rules enforced for you
  • Splits paid automatically when a sale happens
The Hiway syndication screen showing partner deals and their revenue splits
Why it matters

What Syndication does for you

  • Destinations you choose

    Partner platforms, storefronts, branded sites and channel partners. Switch a title on or off per destination.

  • Rules set once, applied everywhere

    Windowing, territory, price bands and splits are defined on the title. Hiway enforces them on every link.

  • One place to read the numbers

    No spreadsheets and no quarterly reconciliation. Every destination reports into the same dashboard.

Inside the feature

How a syndication deal runs

  1. 01

    Set the terms

    Revenue share, a fixed fee per sale, or a flat licence. Add a price band so the partner prices inside your rules.

  2. 02

    Send the deal sheet

    The partner accepts online. There is no contract to print, sign and scan back.

  3. 03

    Links go live

    Licensed links are generated automatically and start selling straight away.

  4. 04

    The deal ends

    Links are revoked on the date you set. Nothing lingers after the window closes.

Distribution without handing over the rights

A traditional sub-licence hands over a file and hopes for a statement. Months later a number arrives with no way to check it. Syndication on Hiway keeps the master in your account. The partner receives a link that carries your terms, not a copy of your film.

That matters most when a title has several deals running at once. Territory rules stop a partner selling where someone else holds the right. Windowing keeps a theatrical or festival commitment intact. Price bands stop a discount partner undercutting the storefront you run yourself.

Money works the same way. Multi party splits are configured per title and executed on every transaction. Co-producers and partners are paid at the point of sale. Hiway takes 10% of a pay-per-view sale, so you keep 90%. Every buyer still lands in a CRM you own.

Questions

Syndication questions

What is video syndication?

Syndication is licensing your title to another platform or partner to sell on your behalf. On Hiway the partner receives a licensed link rather than a file, so your terms travel with it.

How are revenue splits paid?

Automatically, at the point of sale. Splits are set per title and apply to every transaction, so co-producers, talent and partners are paid without a reconciliation.

Can I end a syndication deal?

Yes. Licensed links are revoked on the date you set, or on demand. The partner loses access and the master stays in your own account throughout.

Does the partner get my audience data?

No. Viewers land in your CRM. You can export them at any time, and Hiway never sells or shares that data.

Start today

Try Syndication on your own title

The free account gives you 5 GB and every core feature. Plans start at £12 a month, and you keep 90% of every sale.